The Peacock Emporium drama is as intriguing as its title and charming colourful characters. The Peacock Emporium is one of the earlier novels from Jojo Moyes, now best known for her internationally bestselling novel Me Before You.
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In the Sixties, Athene Forster is the most glamorous girl of her generation. Nicknamed the Last Deb, she is also beautiful, spoilt and out of control. When she agrees to marry dashing young heir Douglas Fairley-Hulme her parents breathe a sigh of relief. But within two years rumours have begun to circulate about Athene’s affair with a young salesman.
Thirty-five years on, Suzanna Peacock is struggling with her glamorous mother’s legacy. At odds with her father and his second wife, struggling in a stalled marriage, she returns to the place of her birth to find that the ghost of her mother, in differing ways, still haunts them all. The only place she finds comfort is in her shop, The Peacock Emporium; a coffee shop-cum-curio store, decorated in her own image, which provides a haven for other misfits in the town. There she makes perhaps the first real friends of her life, including Alejandro, a male midwife, escaping his own ghosts in Argentina.
But the spectre of Athene and the shop itself combine to set in place a chain of tragic events, forcing Suzanna to confront the feelings she has disguised for so long – and her family, in their varying ways, finally to deal with the events of the past.
And Suzanna discovers the key to her history, and her happiness may have been in front of her all along.
I found this title while browsing one of those book clearance tables, a few years after its first publication in 2004. It struck me as the diamond amongst the rough. Jojo Moyes was an author I had heard great things about and the title The Peacock Emporium so decadent and lavish it really captured my interest. I also have a soft spot for stories spanning generations and this story certainly ticked that box.
This is not a novel to capture you in the first few pages. However, the information provided upfront from disparate of settings is crucial to the much grander story that unfolds. This is a story that builds slowly but the crescendo is very much worth it.
The drama and mystery in Jojo Moyes’ The Peacock Emporium is as intriguing and alluring as its title.
I loved the wonderfully complex set of characters and web of relationships explored in this novel. Moyes displays a real generosity to her characters and a great eye for detail as an author. She effortlessly provides the backstories of several key characters without losing the reader’s interest or story momentum.
He felt like a rock to her shifting, mercurial self, her separateness bestowing upon him a sense of solidity, of surety. She crept up on him like ivy, clinging and beautiful, a welcome parasitic sprite. He had known from the night he first saw her that she was meant for him; she had prompted an ache, an unexpected sense that something was lacking, that some fundamental part of him was, without him having previously known it, unfulfilled. She had made him feel that, lyrically, fatalistically. He had not known such words were even in his vocabulary.
In addition to Suzanne and her checkered family history and mystery as a backdrop, Moyes presents a charming and colourful ensemble cast that frequent her shop, The Peacock Emporium. Moyes descriptive passages were so vivid that it was like I was watching a movie rather than reading a book.
I found The Peacock Emporium such a compelling read. I did not want to put it down, nor did I want it to end. In my opinion, this is high-quality women’s fiction.
BOOK RATING: The Story 4.5 / 5 ; The Writing 4.5 / 5
Get your copy of Jojo Moyes’ The Peacock Emporium from:
Genre: Romance, Drama, Chicklit, Historical, Mystery
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About the Author, Jojo Moyes
Read an interview with Women’s Weekly where Jojo Moyes discusses her inspiration for The Peacock Emporium.
Jojo Moyes was born in 1969 and grew up in London. She had a varied career including stints as a minicab controller, typer of braille statements for blind people and brochure writer. She did a degree at Royal Holloway and Bedford New College, London University. In 1992, she won a bursary financed by The Independent newspaper to attend the postgraduate newspaper journalism course at City University. Jojo worked as a journalist for ten years, including a year at South China Morning Post in Hong Kong, and nine at The Independent. There where she worked variously as News Reporter, Assistant News Editor and Arts and Media Correspondent.
Jojo has been a full-time novelist since 2002, when her first book, Sheltering Rain was published. She has written many more critically acclaimed novels since then. Jojo has won the Romantic Novelist’s Award twice, and Me Before You has been nominated for Book of the Year at the UK Galaxy Book Awards. Me Before You has since gone on to sell over 8 million copies worldwide.
Other reviews of The Peacock Emporium
“As always, Moyes delivers a charming romance with a few twists and turns that keeps the reader intrigued.” — CannonBall Read
“I wasn’t sure I was going to like it at first, but by the end could barely put it down. The writing is crisp and very readable; the story cleverly bound together, even if the viewpoint and decade switches are sometimes a little confusing.” — Sue’s Book Reviews
“There are so many different strands to this story but I loved how past experiences of each character was blended together perfectly to form a tale with so many important messages about family and looking after the ones you love.” — BiblioBethUpdated
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